Brand Strategy & Partnerships

Whether you are in NYC-based or destination boutique hospitality and wellness seeking dedicated short-form content packages, a lifestyle brand looking for strategic UGC and sponsored partnerships, or an independent business needing high-level brand strategy consulting, I bring S&P Global 100 marketing experience and an artistic eye to every project.

Past Brands & Collaborations

What You Can Expect

I bring 12 years of top-tier corporate experience working on L’Oreal USA brands, with the last 5 being hands-on for top consumer and pro haircare brands Garnier and Redken. During my tenure on Redken, I led creative direction and launch strategy for back-to-back holiday seasons, launched the brand’s first professional refill pouches, oversaw multi-million dollar franchise innovations like the Acidic Grow Full System line, and spearheaded new messaging and positioning for the flagship All Soft franchise.

I pair this corporate experience with an artistic eye and storyteller heart to key into a brand’s identity, set a thoughtful roadmap strategy, provide aesthetic social-ready content packages, and create curated editorial UGC and collaboration content.

How We Create Together

Whatever the brand or scope of project, there is a package for you.

Brand Strategy & Creative Direction

Best for small business owners, local concepts, and launching brands seeking consultation services.

Focus on brand positioning, messaging, differentiation, and go-to-market strategy and storytelling.

Deliverables may include:

  • 1:1 Brand Strategy Sessions & Positioning Audit

  • Visual Identity & Brand-Voice Guidelines

  • Content Roadmap Strategy

Editorial UGC

Best for brands seeking high-performing, authentic video assets produced with brand marketing experience.

Focus on organic style, high converting vertical video and product storytelling built for brand-owned channels and paid ad campaigns.

Deliverables may include:

  • Scripted or voiceover short-form videos

  • Hooks, CTAs, and Raw Footage variants for Paid Ad Testing

  • Commercial usage rights available upon request

Hospitality & Experience Visual Packages

Best for NYC-based on destination boutique hospitality, wellness concepts, and experience-based businesses needing cohesive, elevated social media and website ready assets.

Focus on capturing spatial architecture, atmosphere, and guest experience through aesthetic-led visual media.

Deliverables may include:

  • Aesthetic short-form-ready (IG Reels and TikToks) videos

  • Hi-Res social-media ready photography of interior space and lifestyle visuals

  • Usage rights for web, social, and booking platforms

  • Featured in Aristidis Marousas owned social platforms

Sponsored Content & Collabs

Best for brands, NYC-local spots, and travel destinations seeking targeted exposure to a wellness-minded, style-conscious, cultured NYC and global audience.

Focus on authentic brand placement and storytelling featured directly to Aristidis Marousas’ engaged audience across NYC and travel Instagrams, TikTok, and YouTube (13.9K+ followers across all and growing).

Deliverables may include:

  • Dedicated In-Feed Reels, Short-Form Features, and Story Integrations

  • In-Person Event/Experience Highlights

  • Collaboration Posts

  • "100% best reels/content making! Don't forget us when you hit 1M followers :)"

    Collab partner, Crumbly Cafe & Bakery

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  • "Professional and amazing work!!!"

    Hospitality client in Andros, Greece, Likio Studios

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  • "Thank you so so much for the wonderful video and for featuring us in your feed!!"

    Collab partner, La Farine Patisserie et Cafe

    Click Here

Experience Visual Package with Icelandic non-profit Ocean Missions

Collab with NYC local business Crumbly Bakery & Cafe

Past Project Examples

Aesthetic Travel & Lifestyle - Iceland

Hospitality Visual Package with Likio Studios in Andros, Greece

Visual & Concept Direction

Collab with NYC local business La Farine Patisserie et Cafe

Aesthetic Travel & Lifestyle - Paros

YSL Beauty MYSLF Concept

Ralph’s Coffee Chocolate Cake

Let’s Create Together

If you're interested in creating together, complete the form with a few details about your project. I'll review your message and get back to you as soon as possible.

Based in New York City for local brand strategy, commercial UGC, and NYC venue features. Available globally for destination hotel visual packages, travel features, and international brand partnerships.